Gears of Profitability

UCD Magazine December 2017 Cover UCD Magazine December 2017 Retail Ready At 14 years old, I learned to drive in a manual Isuzu, regular-cab, truck.  I can recall sitting at a stop sign, atop a hill with the clutch and the brake mashed to the floor.  Sweat began to...
Building Rapport Basics Video

Building Rapport Basics Video

You build rapport when you develop mutual trust, friendship and affinity with someone. Building rapport can be incredibly beneficial to your career – it helps you to establish good interpersonal relationships, and this can open many doors for you. In this short video,...
Are Test Drives Facing Extinction?

Are Test Drives Facing Extinction?

Over the last decade, car dealers have greatly invested in internet marketing to try and “figure it out”.  However it seems few have found a winning recipe and a majority of dealers are still searching for the secret sauce.  The “chatter”...