Tag: car dealer

Gears of Profitability

Published in the NIADA Used Car Dealer Magazine December 2017 At 14 years old, I learned to drive in a manual Isuzu, regular-cab, truck.  I can recall sitting at a stop sign, atop a hill with the clutch and the brake mashed to the floor.  Sweat began to […]

Building Rapport Basics Video

You build rapport when you develop mutual trust, friendship and affinity with someone. Building rapport can be incredibly beneficial to your career – it helps you to establish good interpersonal relationships, and this can open many doors for you. In this short video, I am in Nashville Tennessee […]

Are Test Drives Facing Extinction?

Over the last decade, car dealers have greatly invested in internet marketing to try and “figure it out”.  However it seems few have found a winning recipe and a majority of dealers are still searching for the secret sauce.  The “chatter”  linking what the customer wants to buy […]